ORDINARY ODDITY

A proposed repositioning of the brand Casablanca. Projecting the brand into one that exemplifies the authenticity in today’s society, rather than the previous luxurious and mundane aesthetic. Our concept focuses on the idea of Ordinary Oddity, the act of abnormal everyday living with an exaggerated and excessive lens of eccentrism. Casablanca will be perceived as a more engaging and playful brand, creating a community for its consumers, the anti-fashion fashionistas, This campaign enourages individuals to ‘Seek Their Oddity” and express who they truly are with the new Casablanca.

In collaboration with Faustine DeCorbiere and Maria Sanjuan Castillo