Members Only
A proposed zine titled Members Only for the Soho House Magazine. This zine will be accompanied by every issue of the Soho House Magazine and will discuss topics and the lifestyle of members.
PROJECT FOR POLIMODA MASTERS OF FASHION ART DIRECTION
IN COLLABORATION WITH GINA NORWITZ AND GRACE ALTENBERN
For our editorial, we are walking through the process of becoming a member of the infamous Soho House, which has now become a global icon for an anonymous luxury lifestyle. Soho House has taken this idea of elitism and social clubs to a whole new level. They have created a fully immersive oasis for individuals that pass the test to enter, for a fee of course. Where the past ideas created a safe haven as a night away from the real world, Soho House provides a house for its members to escape and indulge in all the services they provide without the fear of being seen or exposed. The idea carries that what happens in Soho House stays in Soho House. Throughout our three phases; Start Application, Application Under Review and Welcome to the House; we follow the application process of a few individuals and what it’s like to experience getting into Soho House.